Response Capture

If you’re a serious competitor, your performance on game day is all that really matters.  You can be a good athlete or play well in practice, but if you can’t get it done during the game when it really counts, you’ll never be considered a great player. 

For those of us who lay awake at night thinking about marketing, the performance of our campaigns is what matters most. 

Your marketing can have a beautiful design and great copy, but if you target the wrong people or you can’t measure the results, then I have to ask, what’s the point of spending a lot of company resources making sure it looks pretty? 

At Least Put Data In Your Starting Lineup

What role does data play on your marketing team?   Is it the focus of your offense or just a role player? 

(more…)

If you are a marketer, chances are you’ve already faced this dilemma on at least a couple of occasions.  It’s a question that has all marketing folk debating over best practices and which is better to use on their landing pages.  So, for what it’s worth, we’ll explain why Personalized URLs or PURLs are gaining popularity, your users’ responses and their marketing dollars!

PIN vs. PURL: Personalization

Since PINs are a randomly generated individual number for each individual target you’re marketing to, each one is unique.  But, there’s really nothing “personal” about them. They are an alpha-numeric gobley-goop of characters and numbers, assigned to the user by an algorithm that couldn’t tell apart apples from mangoes. 
(more…)

Drive fast all the time and you’ll end up getting tickets.  Eat a lot of fatty foods and it catches up to you eventually.  Burn enough bridges and you’ll find yourself on an island.  Launch marketing campaigns without an effective way to measure results or a strong focus on driving ROI, and you’ll eventually drive your career into a ditch.  

Have you ever received a ticket on the marketing interstate?  Your marketing budget isn’t unlimited so having accountability riding shotgun is a surefire way to keep you from becoming a statistic. 
(more…)

If you’re company is like most organizations, there is always pressure to continue to increase the number of leads and drive revenue, no matter what the economic conditions are.  During the recent “Great Recession,” we’ve heard a lot of people say things such as ‘flat is the new up.’ 

Well, here at Response Capture, we’re not buying it and we’re not alone. 

According to a Lead Lifecycle Management report by AberdeenGroup, from July 2008 – July 2009 the Best-In-Class marketing organizations continued to increase revenue by an average of 35%.  A closer look reveals a series of trends and best practices. 
(more…)