Response Capture

Before we get into revealing why you need a Landing Page, let’s first define a Landing Page.  Let’s take a minute to walk down a grocery store aisle.  Trust us, it will all come together!

A grocery store carries several thousand products, but if you want your product to “communicate” with more potential customers, you showcase it on the end-cap. The end-cap is prime real estate and companies pay big bucks for this space to give their products better visibility and not have it drown in the aisle noise.

Instead of the customer walking down the aisle and finding an endless selection of similar products, the end-cap provides you an opportunity to engage the customer, highlight the product features and perhaps offer a discount. Voila! Highly targeted and extremely effective.
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If you’re even remotely associated with online marketing, you’re bound to have executed an email marketing campaign. The success of email campaigns will depend on various factors such as the email’s subject line, the from name/address, the content in the email and the offer you present to prospects.

The following are three optimization techniques that we’ve found can dramatically increase email marketing effectiveness.

1. Target Audience + From Name/Address = Improved Deliverability

The biggest challenge most outbound emailers face is carefully targeting their audience and successfully delivering the email to the reader’s Inbox. With more than 97% of the daily email generated considered spam, your first task is just to get the message through spam filters.

Email deliverability can be improved several ways:
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If you’re company is like most organizations, there is always pressure to continue to increase the number of leads and drive revenue, no matter what the economic conditions are.  During the recent “Great Recession,” we’ve heard a lot of people say things such as ‘flat is the new up.’ 

Well, here at Response Capture, we’re not buying it and we’re not alone. 

According to a Lead Lifecycle Management report by AberdeenGroup, from July 2008 – July 2009 the Best-In-Class marketing organizations continued to increase revenue by an average of 35%.  A closer look reveals a series of trends and best practices. 
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Every marketer knows the importance of having strong messages that are relevant to the potential customer. We like to say that relevancy drives response. However, before you start spending all your time on your creative and your messaging, it is important to first understand who your ideal customer is.

Having the most well written messages going out to only 60% of your market means you’re leaving opportunity on the table. Before jumping into social media and worrying about what you are going to say, you must profile your channel and understand who your ideal targets are. It’s only with a strong list of targets that you can begin to optimize the next steps in your marketing and sales processes and grow revenue.
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40% of your marketing campaign success depends on the quality of your targets list. So how do you make sure that you’ve got a quality asset ready to support your marketing campaign need?

To help, we’ve outlined 8 simple steps to Boost* the results of your next campaign.
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At some point in our lives we all have a financial decision to make regarding where to live. Most of us gravitate towards the American dream of home ownership; however, is buying the best option?  The decision is personal.

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When analyzing the sales of your business do you find that the 80/20 rule applies? 80% of your revenue comes from 20% of your clients. Or 80% of your profit margin comes from 20% of your clients? Conversely, what about 80% of your expenses coming from 20% of your clients? The question becomes how do I find more of the profitable ones and avoid the ones that are driving expenses through the roof.

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