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	<title>The Accountable Marketer Blog</title>
	<link>http://blog.responsecapture.com</link>
	<description>Thought leaders share their experiences and insights on how to make all marketing accountable in a performance driven environment.</description>
	<lastBuildDate>Sun, 31 Jan 2010 23:40:36 +0000</lastBuildDate>
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		<title>Offer Strategies To Enhance Your Prospect Love Life</title>
		<description><![CDATA[In today&#8217;s era of marketing message onslaught, marketers are searching for ways to get through the clutter.  Using messages that are relevant to the prospect is not a new, secret love potion.  However, few marketers have mastered offer testing and personalization strategies as part of their effort to initiate more responses and grow [...]]]></description>
		<link>http://blog.responsecapture.com/2010/01/offer-strategies-to-enhance-your-prospect-love-life/</link>
			</item>
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		<title>Make Landing Pages Your Marketing Wingman</title>
		<description><![CDATA[Before we get into revealing why you need a Landing Page, let&#8217;s first define a Landing Page.   Let&#8217;s take a minute to walk down a grocery store aisle.  Trust us, it will all come together!
A grocery store carries several thousand products, but if you want your product to &#8220;communicate&#8221; with more potential customers, you [...]]]></description>
		<link>http://blog.responsecapture.com/2010/01/make-landing-pages-your-marketing-wingman/</link>
			</item>
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		<title>Is 20 Webinar Attendees a Success?</title>
		<description><![CDATA[A friend called me today to share results from a recent webinar program.  I was excited to hear how the program performed because I had shared some of my learning’s from a landing page optimization course when she was in the webinar planning stage.
The first thing she said was, &#8220;please no laughter,&#8221; and of course I [...]]]></description>
		<link>http://blog.responsecapture.com/2010/01/is-20-webinar-attendees-a-success/</link>
			</item>
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		<title>6 Ingredients For Cooking Up A Lead Scoring Program</title>
		<description><![CDATA[We meet a lot of marketers who do a great job of creating activity across multiple channels. As a result of this activity, they generate interest in their company from a wide variety of prospects. However, many times, the result is that the sales team (or sometimes even the marketing team) ends up picking through the [...]]]></description>
		<link>http://blog.responsecapture.com/2009/12/ingredients-for-lead-scoring/</link>
			</item>
	<item>
		<title>Amazing&#8230; Emails That Actually Get Read</title>
		<description><![CDATA[If you&#8217;re even remotely associated with online marketing, you&#8217;re bound to have executed an email marketing campaign. The success of email campaigns will depend on various factors such as the email&#8217;s subject line, the from name/address, the content in the email and the offer you present to prospects. 
The following are three optimization techniques that [...]]]></description>
		<link>http://blog.responsecapture.com/2009/12/3-tips-on-email-marketing/</link>
			</item>
	<item>
		<title>Make Marketing Data Your Go-To</title>
		<description><![CDATA[If you&#8217;re a serious competitor, your performance on game day is all that really matters.  You can be a good athlete or play well in practice, but if you can&#8217;t get it done during the game when it really counts, you&#8217;ll never be considered a great player. 
For those of us who lay awake at night [...]]]></description>
		<link>http://blog.responsecapture.com/2009/11/make-marketing-data-your-go-to/</link>
			</item>
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		<title>PIN v. PURL &#8211; Is it all about the benjamins or is security paramount in this crazy online world we surf in?</title>
		<description><![CDATA[If you are a marketer, chances are you&#8217;ve already faced this dilemma on at least a couple of occasions.  It&#8217;s a question that has all marketing folk debating over best practices and which is better to use on their landing pages.  So, for what it&#8217;s worth, we&#8217;ll explain why Personalized URLs or PURLs are gaining [...]]]></description>
		<link>http://blog.responsecapture.com/2009/11/pin-vs-purl/</link>
			</item>
	<item>
		<title>The Autobahn of Marketing is a Dangerous Place to Drive</title>
		<description><![CDATA[Drive fast all the time and you&#8217;ll end up getting tickets.  Eat a lot of fatty foods and it catches up to you eventually.  Burn enough bridges and you&#8217;ll find yourself on an island.  Launch marketing campaigns without an effective way to measure results or a strong focus on driving ROI, and you&#8217;ll eventually drive [...]]]></description>
		<link>http://blog.responsecapture.com/2009/11/autobaun-of-marketing-is-dangerous/</link>
			</item>
	<item>
		<title>Flat is the new DOWN</title>
		<description><![CDATA[During the recent "Great Recession," we've heard a lot of people say things such as 'flat is the new up.'  Well, here at Response Capture, we're not buying it and we're not alone.  ]]></description>
		<link>http://blog.responsecapture.com/2009/11/flat-is-the-new-down/</link>
			</item>
	<item>
		<title>The Key To Keeping Your Social Media Marketing From Becoming Noise</title>
		<description><![CDATA[Every marketer knows the importance of having strong messages that are relevant to the potential customer. We like to say that relevancy drives response. However, before you start spending all your time on your creative and your messaging, it is important to first understand who your ideal customer is.
Having the most well written messages going [...]]]></description>
		<link>http://blog.responsecapture.com/2009/08/key-to-social-media/</link>
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