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	<title>The Accountable Marketer Blog</title>
	<link>http://blog.responsecapture.com</link>
	<description>Thought leaders share their experiences and insights on how to make all marketing accountable in a performance driven environment.</description>
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		<title>Spoiled by Google: Meeting Customer Demand for Immediate Relevance</title>
		<description><![CDATA[We all have access to more information that we can even fathom. In the last few years, twitter alone produced 37 times more data than all bills that introduced to congress since the 1950&#8242;s! We perform 3 billion searches every day &#8211; 85% of which are through Google. And, above all, we are spoiled rotten [...]]]></description>
		<link>http://blog.responsecapture.com/2010/06/spoiled-by-google-meeting-customer-demand-for-immediate-relevance/</link>
			</item>
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		<title>Four Ways to Live &#8211; Not State &#8211; Your Values</title>
		<description><![CDATA[We all know that it is important to tell people why they should buy their good or service. And, yes, clearly stating your value proposition is key to successful sales and marketing. But, something works even better than the most perfectly crafted marketing spiel: courage.

Zappos has it when the CEO openly discusses how his customer service team has ordered a pizza for a caller, WordPress has it by offering free software and Southwest Airlines has it when their flight attendants get people clapping, so they can rap.

Indeed, these companies are living their value proposition.

People have often told me that it sounds cool, but that it’s just untenable in their organization. I don’t think it’s a choice anymore – its an imperative. Here are four ways that you can step outside of your comfort zone, start living your values and attract fans, not just customers.]]></description>
		<link>http://blog.responsecapture.com/2010/05/four-ways-to-live-not-state-your-values/</link>
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		<title>Don’t lose what you have: Respect your current customers</title>
		<description><![CDATA[Current customers are the lifeblood of your business. Unfortunately in the pursuit of growth, companies can lose focus of how valuable current customers are to business operations. While it is always important to grow new business, this new business comes at a higher retention cost than does maintaining your current clientele. Sending the wrong message [...]]]></description>
		<link>http://blog.responsecapture.com/2010/05/don%e2%80%99t-lose-what-you-have-respect-your-current-customers/</link>
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		<title>STOP wasting resources on SEO and SEM. Focus on Design, Usability and Content first.</title>
		<description><![CDATA[First impressions are everything. Now that&#8217;s a lesson we&#8217;ve all learnt growing up and through our professional careers. Yet, businesses spend hundreds and even thousands of dollars, to score a higher rank on popular search engines without first investing enough in their own virtual presence. Everyone knows that if you don&#8217;t show up on the [...]]]></description>
		<link>http://blog.responsecapture.com/2010/05/seo-sem-tip-focus-on-design-usability-and-content-first/</link>
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		<title>Your Marketing: Building Trust OR Creating Doubt?</title>
		<description><![CDATA[I received a door knob flier the other day from a coworker. A window company was soliciting his neighborhood for window replacement. Aesthetically, the ad is a very nice professionally produced promotional piece—a 6”x12”double-sided full color ad on card stock. The ad attempts to create a need, by mentioning the rise of home energy costs and [...]]]></description>
		<link>http://blog.responsecapture.com/2010/04/your-marketing-building-trust-or-creating-doubt/</link>
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		<title>Guarantee Your Company’s Path to Success</title>
		<description><![CDATA[One of the main ideas behind marketing communications is to offer a “big promise,” something that sets your business apart. Whether that big promise is a guaranteed lowest price, industry leading warranty or the highest quality service the list goes on and on. Far too often when an industry or company falls on hard times they [...]]]></description>
		<link>http://blog.responsecapture.com/2010/03/guarantee-your-company%e2%80%99s-path-to-success/</link>
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		<title>Offer Strategies To Enhance Your Prospect Love Life</title>
		<description><![CDATA[In today&#8217;s era of marketing message onslaught, marketers are searching for ways to get through the clutter. Using messages that are relevant to the prospect is not a new, secret love potion. However, few marketers have mastered offer testing and personalization strategies as part of their effort to initiate more responses and grow their prospect [...]]]></description>
		<link>http://blog.responsecapture.com/2010/01/offer-strategies-to-enhance-your-prospect-love-life/</link>
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		<title>Make Landing Pages Your Marketing Wingman</title>
		<description><![CDATA[Before we get into revealing why you need a Landing Page, let&#8217;s first define a Landing Page.  Let&#8217;s take a minute to walk down a grocery store aisle.  Trust us, it will all come together! A grocery store carries several thousand products, but if you want your product to &#8220;communicate&#8221; with more potential customers, you [...]]]></description>
		<link>http://blog.responsecapture.com/2010/01/make-landing-pages-your-marketing-wingman/</link>
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		<title>Is 20 Webinar Attendees a Success?</title>
		<description><![CDATA[A friend called me today to share results from a recent webinar program.  I was excited to hear how the program performed because I had shared some of my learning’s from a landing page optimization course when she was in the webinar planning stage. The first thing she said was, &#8220;please no laughter,&#8221; and of course [...]]]></description>
		<link>http://blog.responsecapture.com/2010/01/is-20-webinar-attendees-a-success/</link>
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		<title>6 Ingredients For Cooking Up A Lead Scoring Program</title>
		<description><![CDATA[We meet a lot of marketers who do a great job of creating activity across multiple channels. As a result of this activity, they generate interest in their company from a wide variety of prospects. However, many times, the result is that the sales team (or sometimes even the marketing team) ends up picking through the [...]]]></description>
		<link>http://blog.responsecapture.com/2009/12/ingredients-for-lead-scoring/</link>
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