PIN v. PURL – Is it all about the benjamins or is security paramount in this crazy online world we surf in?
Written by Nirmal Parikh | Tuesday, November 17th, 2009If you are a marketer, chances are you’ve already faced this dilemma on at least a couple of occasions. It’s a question that has all marketing folk debating over best practices and which is better to use on their landing pages. So, for what it’s worth, we’ll explain why Personalized URLs or PURLs are gaining popularity, your users’ responses and their marketing dollars!
PIN vs. PURL: Personalization
Since PINs are a randomly generated individual number for each individual target you’re marketing to, each one is unique. But, there’s really nothing “personal” about them. They are an alpha-numeric gobley-goop of characters and numbers, assigned to the user by an algorithm that couldn’t tell apart apples from mangoes.
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