Is 20 Webinar Attendees a Success?
Written by Michael Schnapp | Thursday, January 14th, 2010A friend called me today to share results from a recent webinar program. I was excited to hear how the program performed because I had shared some of my learning’s from a landing page optimization course when she was in the webinar planning stage.
The first thing she said was, “please no laughter,” and of course I could not help but laugh. I felt like a kid being told not to do something and purposing doing it anyway.
We both stopped laughing and got down to evaluating the marketing performance results. She explained that:
- 10,000 email invitations were sent out for the campaign
- 40 people registered to attend the live webinar
- 20 people actually attended the webinar
